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NORTH CAROLINA BROKERAGE ERA LIVE MOORE STRATEGICALLY PARTNERS WITH MISSOURI FIRM TO SUPPORT GROWTH AND EXPANSION
Southeast Missouri Market Leader Becomes ERA Powered to Increase Market Share and Expand Service Area into St. Louis Metro
Charlotte, N.C. (Oct. 21, 2025) – ERA Live Moore in North Carolina today announced the firm has made a strategic investment in Missouri-based Edge Realty, which will now do business as Edge Realty ERA Powered. This investment marks a creative collaboration aimed at supporting Edge Realty’s growth opportunities in Southeast Missouri while preserving the company’s distinct identity and leadership.
Both ERA Live Moore and Edge Realty ERA Powered will continue to operate their powerful brands with their respective leadership. With this announcement, the combined operations now include 13 offices with more than 600 agents who were responsible for a combined $1.4 billion in sales volume and approximately 3,200 transactions in 2024.
Established in 2003, Edge Realty is the local market leader with nearly 45% market share. The family-owned and operated, full service brokerage also has affiliated mortgage, title, and property management services. Founder and owner Bill Cole serves as Managing Broker along with his wife, Susan, and son Chris, whose wife Jessica is an agent with the firm. The Coles' daughter Katie is a loan officer with their affiliated mortgage company, while her husband Matt Palisch also serves as an Edge Managing Broker.
ERA Live Moore is also a full-service brokerage with an award-winning relocation division, as well as established title and mortgage partners. Founded in 1999, the company is led by qualifying broker/owner Tania Moore and her husband Eb Moore. Over the last 10 years, they have leveraged strategic M&As to expand across North Carolina from its Charlotte home base to Raleigh-Durham, Winston-Salem, Asheville, Cornelius, Marion, Wilkesboro and Jacksonville. They also have a presence in Fort Mill, S.C.
“Based on our successful expansion in the Carolinas, we were excited to look further afield for strategic partners who were also interested in growth and expansion,” said Tania Moore. “When we learned that the Coles were at a point where they wanted their independent firm to belong to something bigger that would support their agents' growth and business expansion, we knew we had found compatible partners who shared our business philosophies and were equally focused on the future.”
“We were very attracted to ERA Live Moore’s guiding philosophy of empowering dreams through real estate in an environment that cultivates excellence and a sense of belonging,” explained Bill Cole. “As a family-run business, it was important to partner with a like-minded family company that puts agents at the forefront. We have always said that if we do right by our agents, they will do right by their clients. We embraced the opportunity to join forces with ERA Live Moore to help elevate our agents with all of the top-notch ERA tools and technology while providing the company with a launchpad for expansion.”
“The real secret to this alliance is that Bill and I are both St. Louis born and bred,” said Eb Moore. “And while we attended rival high schools two miles apart and never met until this year, it was as if we had known each other all of our lives. We share an inherent trust in each other and truly feel that we belong together as an extension of our shared value of inclusion.”
“Our new relationship with ERA Live Moore provides incredible opportunities for our agents that we could not provide as an independent brokerage,” said Matt Palisch. “Equipping them with ERA’s extensive suite of business building tools, technology, and platforms will help them bring their business to the next level, while giving them access to ERA’s uniquely collaborative network and international referral base.”
Under this new structure, Edge Realty ERA Powered will continue to operate independently under its well-respected brand with the Coles and Palisch at the helm. ERA Live Moore will provide additional resources, operational support, and technology tools to help Edge Realty ERA Powered scale its success and serve clients even more effectively. This investment reflects ERA Live Moore’s broader strategy to partner with best-in-class real estate firms that share a passion for service excellence and local expertise.
Media Inquiries:
Tania Moore
ERA Live Moore
About ERA Live Moore
ERA Live Moore is an independently owned and operated franchise affiliate of ERA Real Estate. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for over 50 years, ERA features a powerful network of like-minded entrepreneurs supported by the brand’s game-changing technology, products and powerful lead generation.
About Edge Realty
Founded in 2003, Edge Realty is the leading real estate brokerage in Southeast Missouri by sales volume and transaction count. Edge Realty is a full-service real estate brokerage with affiliated mortgage, title, and property management divisions. Integrity, professionalism, ethical business practices, education and training, and unparalleled expertise are our brand standards.
About ERA Real Estate
The ERA Real Estate network includes more than 43,000 affiliated brokers and independent sales associates and approximately 2,200 offices throughout the United States and 36 other countries and territories.
ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real Estate system, is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global provider of real estate services. ERA Real Estate information is available at www.ERA.com.
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